Posted by Chris Campbell
Guest Post by Charlotte Dretler

Sunday evening, after 54 long hours of brainstorming, pitching ideas, solidifying concepts, and creating business plans, the participants in Chicago’s Startup Weekend were finally able to rest.
Attendees with a variety of backgrounds—lawyers, students, marketers, business developers, venture capitalists and investors—worked together to transform innovative ideas into fully developed projects and companies.
The weekend began Friday evening with 60-second pitches from some of the 85 attendees. Following these presentations, participants formed nine teams to expand upon the ideas deemed most viable. After hours of research, planning, and compiling ideas, the conference concluded Sunday night with five-minute presentations from each group.
“The energy of the weekend was really motivating,” said attendee Megan Dunn. “As an outsider to the Chicago startup community, it really showed that there’s great talent here.”
A panel of five judges, including representatives from Startup Weekend sponsors, provided feedback and constructive criticism to the teams, and finally awarded first, second, and third place prizes based on four areas of judging criteria: broadness and attainability of the market, sustainability of the plan, viability of business model, and growth potential.
Startup Weekend judge Jonathan Pasky was impressed by the talent and dedication of all of the teams. “Chicago’s tech scene is really coming together, and the quality of the startups pitched this weekend were phenomenal,” said Pasky.
Substantial prizes were awarded to the winning ideas. $100 was provided to the third place team, $500 to the second place team, and $1,000 to the first place team, in addition to awards from sponsors including six months free of the team plan of Squad Edit and 6 months free of CheddarGetter from Sproutbox, Premium Market Research packages from Lab42, $500 or one year of hosting from OCA Ventures and Apex Ventures, 50 free business cards from Moo.com, six months free unlimited package from MailChimp.com, $100 credit from Odesk, and three months free of BatchBook and a Free for Life BatchBook account for the Startup Weekend winner from BatchBlue.
First place was awarded to App Triumph, a website that allows students applying to colleges and graduate schools to easily manage the entire application process by compiling a variety of information in one place. Students, parents, and college counselors can track deadlines, communication with colleges and universities, and scholarships, information to simplify their application process.
The runner up was Data Insider, an application that allows companies like cars.com and apartments.com to monetize their data so that hedge fund traders focused on specific industries can get on demand sales metrics from the source. Remnant Retail came in third with their pitch for a website that allows landlords with available retail space to list vacancies and rent space to short term tenants for time periods between one day and a year.
Startup Weekend is a non-profit organization based out of Seattle, WA. Startup Weekend was founded in 2007, holding its first event in Boulder, Colorado. Over time, the event has expanded to over 100 cities in 25 countries. Since its creation, Startup Weekend has helped educate over 15,000 entrepreneurs at over 115 events, and launched over 560 new startup ventures.
This post was written by Charlotte Dretler of Lakeshore Branding an online marketing and web design company in Chicago.


































